White Roofing Systems (Full Roofing + Roof Coating)

Coldwater Sustainable Roofing Co. installs high-performance reflective white roofs using PVC, TPO, and silicone-based systems. Our white roofing solutions are proven to significantly reduce building heat absorption, helping commercial and residential clients cut cooling costs and increase long-term energy efficiency. White roof membranes reflect solar radiation, which not only lowers interior temperatures but also extends the life of HVAC systems by reducing load stress. Our systems include optional insulation upgrades using polyisocyanurate boards for maximum thermal resistance.

White roofing has been shown to deliver measurable financial and environmental benefits. Giordano et al. (2019) report that reflective roofing can reduce building cooling costs by up to $0.50 per square foot annually and lower surrounding temperatures by 2–5°F—particularly important in dense Los Angeles neighborhoods affected by the urban heat island effect. Al Fayad et al. (2021) calculate that with a cost of $6.60/sq. ft. and annual savings of $0.50/sq. ft., white roofs reach full ROI in 13.2 years, generating total savings of $250,000 and a net of $118,000 on a 20,000 sq. ft. roof over its 25-year lifespan.

Blackhurst (2020) emphasizes that white roofing reduces cooling-related energy demand by up to 49.2% during peak daytime hours and up to 40.3% at night. This makes white roofing an essential resilience upgrade for power grid stability and blackout prevention during heatwaves.

Our white roofing service comes in two distinct options:

1. Full Roofing System Installation – This involves the complete removal and replacement of an existing roof. We install new PVC or TPO membranes with optional polyiso insulation, offering a full structural upgrade that enhances both thermal resistance and waterproofing. Ideal for aging or damaged roofs that require a full rebuild.

2. White Roof Coating Application – This is a surface-level restoration using silicone-based reflective coatings applied to an existing roof structure. It extends the lifespan of a current roof, increases reflectivity, and provides a budget-friendly alternative to full replacement.